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ESFA Development Plan Outline 2012

ESFA DEVELOPMENT PLAN 2013-15

A SUMMARY

PREAMBLE

This document is a summary of the Development Plan adopted by the ESFA Council at their meeting held on 2nd February 2013.

It includes:

- a newly worded mission statement. This statement is not intended to change the nature or premise of the original charitable objective of the association but rather to couch it in contemporary language (Page 2)

- a statement of aims of the development plan (Page 2)

- lists of actions that have been identified in order that we may reach those aims (Pages 3 to 7)

- some supporting notes on responsibilities, timescales, resources and monitoring (Page 8)

The full plan includes more detail of specific responsibilities held by individuals and committees; of timescales for implementation; and of resource allocation. As this document is very much a ‘working document’ these elements, especially timescales and resources, will change frequently and so are not included in the summary.

Neil Pont
Chairman, ESFA
February 2013

ESFA DEVELOPMENT PLAN 2013-15 A Summary

MISSION STATEMENT

Through the medium of association football, the English Schools’ FA will support young people, who are in education, to develop:

• self-discipline, loyalty and resilience
• respect for those around them
• positive decision-making
• a healthy lifestyle and physical skills
• a love and understanding of the game through enjoyment and achievement

AIMS

1. PARTICIPATION AND PLAYING

1. To develop a competition structure for more players
2. To develop a national programme of football festivals

2. EDUCATION, DEVELOPMENT AND ENHANCEMENT

1. To provide teachers with easy access to resources that help in the teaching and coaching of football
2. To provide opportunities for the personal development of those, other than players, who contribute to school football

3. LIAISON, PROMOTION AND MARKETING

1. To take a leading role in promoting school sport
2. To establish a high profile presence
3. To seek sponsorship for a wider range of ESFA activities
4. To develop positive relationships with all football stakeholders and other appropriate agencies

4. SUPPORT AND STRUCTURE

1. To develop strategies to support associations in becoming self-sufficient
2. To provide leadership and advice to membership
3. To investigate the need for a structural review of the association

5. ENVIRONMENT

1. To ensure that school football is played in a safe environment

ACTIONS

1. PLAYING and PARTICIPATION

Aim 1: To develop a competition structure for more players
• Receive the findings of the ESFA/FA research project and adapt this plan accordingly
• Develop competitions for ‘B’ teams
• Investigate the provision of disability football
• Investigate the current provision for girls’ football
• Investigate a new range of localised competitions aimed at those not currently participating; working with County FAs /FA Skills coaches to develop local central venue activities
• Link to FA Youth Review on new approaches to competition structures
• Futsal - work towards replacing current 5-a-side competitions with Futsal; develop Futsal in schools

PRIMARY

• Research the coverage of our current U11 competitions
• Research effect of the disbanding of School Sports Partnerships on school football

1. PLAYING and PARTICIPATION

Aim 2: To develop a national programme of football festivals
• Set up new standing committee in Council that takes responsibility for Festivals - overseeing current provision; investigating expansion of Festivals and other ‘non-competition’ football

2. EDUCATION, DEVELOPMENT and ENHANCEMENT

Aim 1: To provide teachers with easy access to resources that help in the teaching and coaching of football
• Prioritise the staging of the Primary Ambassadors course and request every Council Member to nominate 2 candidates
• Monitor provision of courses by the new Ambassadors + link to festivals (Training for staff at Festivals using ESFA resources)
• Promote ‘The Coaching Manual’ to all schools; examine links with FA coaching materials

2. EDUCATION, DEVELOPMENT and ENHANCEMENT

Aim 2: To provide opportunities for the personal development of those, other than players, who contribute to school football
• Investigate ‘Laws of the Game’ pack for use in schools (cf. Kelloggs pack of 1980s); resources on ESFA website
• Link with County FAs on referee development
• Involve young people with FA Full Time to support district /county secretaries in admin of cups/leagues
• Publicise availability of coaching bursaries to (a) primary ambassadors (b) other teachers
• ESFA U18 teams to visit primary schools with motivational materials
• Investigate how to support career opportunities through football in schools
• Support volunteers’ website and ICT skills

3. LIAISON, PROMOTION and MARKETING

Aim 1: To take a leading role in promoting school sport
• Maintain links with NCSS and SARA
• Set up “Big 3” forum with cricket and athletics

3. LIAISON, PROMOTION and MARKETING

Aim 2: To establish a high profile presence
• Maintain and develop role within SAFIB
• Investigate the setting up of regional sub-groups to meet with local pro clubs down to step
4
• Maximise media opportunities at local and national levels.
• Devise a SLA for counties and district associations
• Appoint an Independent Council Member
• Further develop the ESFA Website and make maximum use of social media
• Investigate the setting up of Youth Council (cf. The FA Youth Council)

3. LIAISON, PROMOTION and MARKETING

Aim 3: To seek sponsorship for a wider range of ESFA activities
• Identify properties and activities
• Produce marketing pack
• Work with FA Corporate section

3. LIAISON, PROMOTION and MARKETING

Aim 4: To develop positive relationships with all football stakeholders and other appropriate agencies
• Work with The FA at ESFA/FA Partners meeting
• Maintain links with PL and FL; work on benefits for school football from EPPP
• Develop links with county FAs (cf. Research project findings)
• Promote respect for school football with other football agencies
• Ensure that our Development Plan dovetails with priorities for youth football in The FA Plan

4. SUPPORT and STRUCTURE

Aim 1: To develop strategies to support associations in becoming self-sufficient
• Provide a finance advice pack for associations
• Implement SLA (see 3.2 above)

4. SUPPORT and STRUCTURE

Aim 2: To provide leadership and advice to membership
• Provide easy access to FAQs on website
• Publicise role of council member in every region
• Election of full Council
• Ensure Council members are supported in their role with clear guidelines and protocols; that Council’s skills are fully used

4. SUPPORT and STRUCTURE

Aim 3: To investigate the need for a structural review of the association
• Establish a group to undertake this work

5. ENVIRONMENT

Aim 1: To ensure that school football is played in a safe environment
• Support schools and associations who are seeking improvements to facilities by providing information on access to funds (with particular reference to 9v9 goalposts)
• Support associations in attaining compliancy with safeguarding regulations
• Monitor safeguarding referrals
• Provide access to ESFA RESPECT cards
• Use findings from ESFA / FA Research Project to hear the voice of young people; link with findings of the FA Youth Review to ensure that we provide football activities that suit the needs of Children and Young People

SUPPORTING NOTES

Responsibilities, timescales, resources

1. For each of the agreed aims Council will identify the objectives and actions needed to help realise these aims
2. Responsibility for seeing that each agreed action is met will be delegated to a committee, department or individual - although overall responsibility rests with Council
3. At the Council meeting to be held in March 2013 those responsible for the implementation of specific tasks will identify probable resource needs so that the Trustees can allocate funds to support the Development Plan. A sum of £100,000, for each of the next three years, has been set aside for this purpose.
4. Some actions will involve maintenance of current activities while others will initiate new activity
5. Some actions will have a definite and fairly immediate timescale, while others will be on-going and for the future

Preparation and Monitoring

1. At the beginning of season 2012-13 Council set up a sub-committee to oversee the initial setting up of the plan following Council meetings where all Council members and ESFA staff had contributed to identifying the current work undertaken by the association and to developing ideas for moving forwards. This committee (the Officers and Council Me

Preparation and Monitoring

1. At the beginning of season 2012-13 Council set up a sub-committee to oversee the initial setting up of the plan following Council meetings where all Council members and ESFA staff had contributed to identifying the current work undertaken by the association and to developing ideas for moving forwards. This committee (the Officers and Council Member Stuart Botham) met on 10th January 2013 to ensure that proper progress had been made in writing the plan and to complete the draft plan to be presented to Council.
2. The Council meeting held in February 2013 received the draft plan and adopted it.
3. Council will receive appropriate reports on progress made in reaching objectives at each subsequent meeting. The Chief Executive and Chairman will take the lead in monitoring progress.
4. The Honorary Auditors will monitor progress so that they can make their Annual Report.

Background

At the Council meeting in September 2012, Council members and staff posed themselves the question, “What do we do?” From these discussions 29 various areas of work were identified. Working in groups, Council and staff identified ways in which each of these areas could be developed. Then a sub-committee worked on pulling these ideas together into a workable format. Six development areas were identified and aims drawn up as shown below.

Aims

1. PARTICIPATION AND PLAYING
(a) To develop a competition structure for more players
(b) To develop a national programme of football festivals

2. EDUCATION, DEVELOPMENT AND ENHANCEMENT
(a) To provide teachers with easy access to resources that help in the teaching and coaching of football
(b) To provide opportunities for the personal development of those, other than players, who contribute to school football

3. PROMOTION AND MARKETING
(a) To take a leading role in promoting school sport
(b) To establish a high profile presence
(c) To seek sponsorship for a wider range of ESFA activities

4. LIAISON
(a) To develop positive relationships with all football stakeholders and other appropriate agencies

5. SUPPORT AND STRUCTURE
(a) To develop strategies to support associations in becoming self-sufficient
(b) To provide leadership and advice to membership
(c) To undertake a structural review of the association

6. ENVIRONMENT
(a) To ensure that school football is played in a safe environment

Neil Pont
November 2012

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